Last Modified August 23, 2018
We value our relationship with you and take your privacy seriously. The purpose of this Privacy Notice is to identify how we may process, collect, store, disclose, share and use (collectively, “use”) your personal information that we collect from you or from others in connection with your use of our websites (including ancientnutrition.com and store.draxe.com) or purchase of products, webinars, content or other services from us (collectively, our “Services”). This Privacy Notice also identifies your rights with respect to your personal information, all as described in more detail below.
We may update this Privacy Notice at any time, by posting the amended version on this site including the effective date of the updated version. We will announce any material changes to this Privacy Notice through an alert on our websites and/or via email. We may also provide other privacy notices on specific occasions when we are using your personal information in ways that differ from what we have described here, so that you are aware of how and why we are using such information and what your rights are with respect to such use.
Personal Information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. We do not consider personal information to include information that can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.
We collect information from you both when you provide it voluntarily and also automatically when you use our Services. We may also collect personal information from other sources, as described below.
For more information about the personal information we collect, read on below.
We collect personal information from you and any devices (including mobile devices) you use when you: use our Services, register for an account with us, make a purchase, provide us information on a web form, engage or connect with us through one of our social media pages, update or add information to your account, chat with a customer support specialist, or when you otherwise correspond with us.
In addition, we also collect personal information about you from third parties in connection with our Services, including from the following sources:
We may use the following categories of personal information in connection with your use of our Services:
We never request or require you to provide any of the following special categories of data, but through our chat services and customer services interactions, we know that sometimes customers and users of the Services choose on their own to share the following kinds of personal information with us:
Again, we will never request or require this type of information! But if you decide to share it with us, our business partners who provide tools to support our chat and customer service interactions generally maintain a copy of transcripts and recordings for all customer service transactions, but we do not use or disclose it for any purposes other than resolving or analyzing complaints, suggestions or issues brought to our attention by you.
Cookies may be either persistent or temporary (or session) cookies. A persistent cookie retains user preferences for a particular website allowing those preferences to be used in future browsing sessions and remains valid until its set expiry date (unless deleted by the user before the expiry date). A temporary cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Pixels, Beacons. We or third party ad servers may use invisible pixels or beacons on the Services to count how many users visit certain pages or content. This information is collected and reported in the aggregate. We may use this information to improve our marketing programs and content, and to target advertisements to you.
Other Non-Personal Information. In addition to personal information you choose to provide us or that is automatically collected by us and our third-party service providers when you use the Services, we and our third-party service providers may use a variety of technologies to automatically collect certain usage information whenever you visit or interact with the Services. This information may include browser type, operating system, the page served, the time, the source of the request, the preceding page view, and other similar information (collectively, “Usage Information”).
We will only use your personal information for the purposes identified below, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose described here. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
In general, your personal information may be used for the following purposes:
In connection with our provision of Services to you, which may include the following:
For us to comply with our legal obligations, including assessing compliance with our regulatory requirements (e.g., using customer order information in the aggregate, including revenues generated in connection with our regulatory tax requirements).
For our other legitimate interests to make available and highlight content and opportunities that are relevant to you, improve our Services, maintain our relationship with you, and protect users of our Services and customers, where your rights and freedoms do not outweigh these interests. We both benefit when we use your information to:
With your consent, we may use your personal information to:
We may also use your personal information in the following situations, which are likely to be rare:
Notwithstanding the above, we will only use the “special categories” of data described in the “The Information we collect about you” section above in very limited circumstances and only with your express consent or, less commonly, we may use this type of data where it is needed in relation to legal claims or where it is needed to protect your interests (or someone else’s interests) and you are not capable of giving your consent, or where you have already made the information public.
We will never ask you for such special categories of information, but if you provide it to us in your communications with us, such as, for instance, in customer support chats, we and our third party service providers who we employ to assist us manage customer- and visitor-provided requests and communications will store, but not otherwise use or disclose, such information in accordance with our standard data retention policies.
If you do not wish for us to have such special categories of personal information, please do not disclose it to us.
Cookies and Tracking Technologies:
Do Not Track Signals:
Our service providers, who we engage to help us run our business and perform the Services, including:
Internally, among different departments and with our investors and trusted advisors
Additionally, we will share your personal information with third parties where required by law, where it is necessary in connection with our Services or where we have another legitimate interest in doing so.
Most, if not all, of the third parties with whom we may share your personal information are located and store your information in the United States, although some may store your information outside of the United States.
If we are subject to a merger or acquisition with/by another company, we may share information with them in connection with the transaction. Should such an event occur, we will require that the new combined or acquiring entity follow this Privacy Notice with respect to your personal information.
We store your personal information in the United States or other countries outside your home country. The privacy protections and the rights of authorities to access your information in these countries may not be the same as in your home country.
We have put in place appropriate security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. Other than third parties with whom we share personal information in connection with our performance of Services, third parties we engage in our business who may have access to your personal information will only process your personal information on our instructions and they are required to only use your data as necessary to perform their contract with us.
We may store your personal information following completion of transactions with you to the extent required to comply with our legal, accounting, or reporting requirements and to provide information about our Services (such as your order history) requested by you. Additionally, we may continue to store your personal information contained in our standard back-ups.
Your data belongs to you, not us. Therefore, you have choices about how we use your personal information to communicate with you and send you marketing information. You can opt out from receiving future marketing communications from us at any time by:
In addition, depending on where you live*, you may have the following rights with respect to your data under certain circumstances:
If you want to exercise any of the rights listed above, please contact us through one of the methods listed in the “How to contact us” section below.
In addition, regardless of where you live, you have choices available to you through the device or browser you use to access the Services. For example:
* The rights listed in this section apply if you reside in the European Union.
Children under 13 are not allowed to use the Services. If you are based in the European Economic Area (EEA), you may only use the Services if you are over the age at which you can provide consent to data processing under the laws of your country or if verifiable parental consent for your use of the Services has been provided to us. If you are a parent and you learn that your child is using the Services and you don’t want them to, please contact us.
The Services may have links to other websites that are not operated by us. We have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.
If you have any questions or concerns about our use of your personal information, please do not hesitate to contact us through any of the methods listed below. If you have a complaint or concern about how we are using your personal information, then we will work to address such concern(s).
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